Logistic and Global Supply Chain Management M&S Case Study Assignment

Logistic and Global Supply Chain Management M&S Case Study - Assignment Example The report outlines and explains the different measures and steps taken by the management of Marks and Spencer (M&S) to change the clothing business and supply chain strategy in order to remain competitive in the industry. Changes made by Marks and Spencer (M&S) in its Clothing Business to enhance its Competitiveness: Marks and Spencer (M&S) is a big name in the UK clothing retail industry. The company has been providing the customers with high quality products at competitive prices. Marks and Spencer (M&S) made record profits until year 1998 and expanded into different international markets (Davies, 1999). However, in 1998 the company faced increasing issues and challenges which resulted in negatively affecting the performance of the organisation and hence the organisation started showing negative results (Christopher and Peck, 2001). The main reason behind these negative outcomes was the long supply chain which decreased the responsiveness of the company (Harrison and Pavitt, 2001; Mellahi, Jackson, & Sparks, 2002). However, the management of Marks and Spencer (M&S) analysed and explored the situation and came up with several changes not only in operational practices but also in its overall clothing business in order to increase the competitiveness in the market. On one hand the company focused on reshaping and redesigning its supply chain order to make sure that the customers are provided with clothes on time according to the changing needs and trends in the market. On the other hand the management of Marks and Spencer (M&S) worked on improving and updating the clothing segment according to the changing requirements and preferences of the customers (Burt, Mellahi, Jackson, & Sparks, 2002). The management of the company came up with different clothing brand lines in order to cater to the needs and requirements of different sets of target customers. As a result the company introduced different brands for its clothing business namely: per una, The Autograph, Th e Perfect Collection, The Classic Collection, Indigo Collection, Blue Harbour, and several other (Harrison and Pavitt, 2001). The management of Marks and Spencer (M&S) came up with different brand identities and positioning statements for its different clothing brands and collections keeping in view the different requirements and needs of the targeted customer segments. This in turn allowed the company to increase the overall sales and enhance the growth and performance. Marks and Spencer (M&S) has learned from its initial mistakes and now is monitoring the marketing trends closely in order to respond to the changes on timely basis with effective and efficient strategies. Due to the increasing competition in the clothing retail industry, the company is facing increasing competition in street retailing from the other clothing retailers in the market like Zara and Primak and for this reason the management of Marks and Spencer (M&S) is spending heavy amount to survive and win in the wa r of street retailing (Ruddick, 2012). On the other hand the management of Marks and Spencer (M&S) is looking for other channels to reach the customers including e-commerce and m-commerce. For instance, the company has also provided the customers with the facility of the online

Types of Research Methods Essay Example | Topics and Well Written Essays - 1500 words - 1

Types of Research Methods - Essay Example The paper tells that the factors that govern the methodology employed include; subtype of research necessary, subject selection for the research study, a decision on how to sample, a possibility of a pilot study to ensure the validity of the process through various research methods. Singh agrees that central to literature, research methodology is the type of research to be undertaken. There are two key types of research. They are qualitative research and quantitative research. Research methodology is dependent on these two factors. Qualitative research seeks to investigate intangible aspects of literature; especially about emotions, meanings, and descriptions. The intangibles under investigation are values, beliefs or ideas. Quantitative research seeks to verify existing explanations, regarding etiological aspects of a story, through measurement of variables. When reporting a researcher applies a number of research methods that are specific to certain techniques of research. The type s of research methods applicable include observation, survey, contact method and experimental method. Each of these methods has strengths and limitations. In essence, to indulge inaccurate data collection, one needs to be aware of the said aspects of the data collection methods to make the necessary adjustments to the data that result whenever warranted. This refers to the research method that employs the use of researcher’s eyes, watching the study area to gather information. Data collected by observation is primary data. The data collected is complete since the researcher knows what he is looking for when he goes to the field to observe. The research techniques influence the subtypes of the observation method that will be applicable. The first subtype is the structured observation. This is the main subtype employed for descriptive purposes of observation. Unstructured observation, on the other hand, is employed with a view of formulating explanations to a research question and validating it given hypothesis or otherwise.